Our Story

Founded by Danae Grace, a former luxury wedding designer and mom of four, AVARAE was created with one simple belief: everyday jewelry should be beautiful enough for life's special moments and durable enough for everything in between.

After years of designing unforgettable celebrations, Danae launched AVARAE to curate timeless, versatile pieces that effortlessly elevate any wardrobe. From morning coffee and school drop-offs to beach vacations, date nights, and celebrations, these are the pieces you'll reach for every day.

The name AVARAE is especially meaningful—it's a blend of the names of two of her daughters, reflecting the family's heart behind the brand and the beauty found in everyday moments.

Every collection is thoughtfully curated to offer the perfect balance of style, quality, and value. Crafted from water-resistant, hypoallergenic, tarnish-resistant materials, AVARAE jewelry is designed to be worn confidently, loved daily, and made to last.