Our Story

Founded by Danae Grace, a former luxury wedding designer and mom of four, AVARAE was born from a desire to make everyday style feel effortlessly elevated.

After years of creating beautiful experiences and timeless designs, she launched the brand two years ago to curate versatile jewelry collections that seamlessly complement every wardrobe. From doing dishes and afternoons by the pool to vacations with friends and special occasions, these are the pieces you'll reach for every single day.

The name AVARAE is especially meaningful—it's a blend of the names of two of her daughters, making the brand a reflection of family, legacy, and the beauty found in everyday life.

Every collection is thoughtfully selected to offer the perfect balance of style, durability, and affordability—beautiful, water-resistant jewelry designed to last, so you can wear it with confidence wherever life takes you.